In today’s day and age, social media is not a choice anymore. It’s a must. And it’s not just a must to keep up with your family and friends. It’s a must for business.
It’s an excellent way to find potential employees and it’s also a great way to keep tabs on your current ones. Moreover, it’s a perfect way to keep in contact with your current clients and garner interest from prospective clients.
Basically, if you’re not on social media, it’s time you get on it. And, if you are on social media, make sure to keep in mind whose eyes may be looking at your posts. Realize that it’s not just your friends or family, but also your employer, coworkers and clients.
This is also something to instill in your children. Social media is so much a part of everyday life for our children that most of them do not think anything of sharing their most intimate secrets with the world. However, their future employers and even future college admissions officials may also be looking. Make sure you have your eyes on their accounts as well.
1) Keep It Consistent – Get the same username on every single social media site so that people can find you easily (for instance, I am “BertOliva” on every platform I am a member of).
2) Clean House – Do a review of all of your social media posts and ask yourself, “Would I mind if my boss/client saw this?” If the answer is yes, remove it.
3) Keep Watch – Keep a watchful eye on your children’s social media. Make sure that they are not posting anything that could negatively affect their futures, or yours.
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